Privacy Policy
Your trust matters to us. Here is how we handle your information.
Last updated: June 14, 2026
Dwell Dance Co. ("we," "us," or "our") operates this website and our dance programs in Wilmington, NC. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website or registering for our programs, you agree to this policy.
Information We Collect
- Contact details you provide, such as your name, email address, and phone number.
- Registration information you provide when enrolling a dancer, including the dancer's name and age, and any allergies, medical, or sensory notes you choose to share so we can care for your dancer safely.
- Payment information when you pay for a class or program. Payments are processed by our secure third-party payment processor. We do not store full card numbers on our systems.
- Website usage such as basic, non-identifying analytics about how visitors use our site.
How We Use Your Information
- To register dancers, place them in the right classes, and run our programs.
- To care for the health and safety of your dancer.
- To communicate with you about classes, workshops, events, schedules, and registration.
- To process payments and keep records of enrollment.
- To send marketing updates, only if you have opted in (see below).
Text Messaging (SMS)
If you opt in to text messages, you agree to receive recurring marketing and informational text messages from Dwell Dance Co. at the number you provide. Consent is not a condition of enrollment or purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. We do not sell or share your information, and your mobile information will not be shared with third parties or affiliates for their marketing purposes.
If you opt in to emails, we will send you news about classes, workshops, and events. Every email includes an unsubscribe link, and you can opt out at any time.
Children's Information
We collect information about children only from a parent or guardian during registration. This information is used solely to provide and improve care for the dancer, to keep them safe, and to communicate with the parent or guardian. We do not knowingly collect information directly from children, and we never sell children's information.
How We Protect Your Information
We use reasonable administrative and technical safeguards to protect your information, and we limit access to those who need it to serve you. No method of transmission or storage is completely secure, but we work to keep your information safe.
How We Share Information
We do not sell your personal information. We share information only with trusted service providers who help us operate, such as our payment processor and our customer communication platform, and only as needed to provide our services. We may also disclose information if required by law.
Your Choices
- Opt out of marketing emails using the unsubscribe link, or texts by replying STOP.
- Request a copy of, or the deletion of, the information we hold about you.
- Update your information at any time by contacting us.
Cookies & Analytics
Our website may use basic cookies and analytics to understand how visitors use the site and to improve it. You can control cookies through your browser settings.
Contact Us
Questions about this policy? Email us at dwelldanceco@gmail.com or visit our Contact page.
Updates to This Policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date above.
This policy is provided as a starting point and should be reviewed and customized before launch.